Tourism industry
According to the recently released figures of the government tourist footfall during the current year would be record breaking.
Recently Lieutenant Governor addressed ‘J&K Tourism Development Conclave’, organized by J&K Tourism Department, in Srinagar.
He said, the increase in domestic tourist arrivals is a testament to the strength and potential of our holistic approach for the development of tourism sector and developing partnership between industry and communities for growth of associated business activities and employment.
He gave valuable suggestions on important segments to boost tourism sector and transform the socio-economic condition of the stakeholders.
He called for collective efforts from experts and industry leaders to explore the potential of adventure, border & heritage tourism, offbeat destinations, golf, bird-watching and agro-tourism in Jammu Kashmir. Destination weddings can also become a key driver for the growth of the tourism sector of Jammu Kashmir, he said.
He emphasised on chalking out a strategic roadmap to facilitate maximum private investment in tourism and hospitality sector.
After decades, Bollywood has returned to the valley. The Competitive Film policy has created a vibrant film ecosystem in the UT. Today, Jammu Kashmir has become the most preferred destination for the filmmakers. Experts and our representatives from Film industry must draw a roadmap to realise its full potential.