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New market linkages

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J&K administration is trying to chalk out a comprehensive marketing strategy for handicraft and handloom sectors.

Recently chaired the joint Board of Directors (BoDs) meeting of J&K Handicrafts (S&E) Corporation (JKHC) and J&K Handloom Development Corporation (JKHDC) at Civil Secretariat

He impressed upon the management of the corporation to coordinate with different stakeholders and departments for opening of new showrooms at famous tourist places like Shri Mata Vaishno Devi, Gulmarg and other famous places so that the visitors footfall is encashed for enhancing the benefits to local artisans and craftsmen by providing them higher sales through the Corporation.

He directed them to rationalize shop presence at other locations and explore various other non- conventional marketing methods.

He advised the management to engage and utilize the services of IT professionals to enhance turnover and better Inventory management.

He advised them to create software for feedback links for customers so that necessary steps are taken accordingly.

He  expressed his appreciation for the corporations in contributing to the socio-economic development of Jammu and Kashmir through revival and promotion of traditional crafts.

During the meeting, the Managing Director JKHHC gave a detailed presentation on the performance and functioning of both these Corporations.

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