Tourism industry is picking up in Jammu and Kashmir especially in Kashmir valley during the current season.
Recently TTF Kolkata presented a road map for sustainable tourism, new products, and services offered here.
The J&K Tourism stall was awarded for its presentation and design at the concluding ceremony of three days Travel & Tourism Fair (TTF)-2023 here.
The award to J&K was given by CEO, Fairfest Media, during the last day of the three day fair, attended by representatives of participant countries, States and UTs besides organizations working in various tourism sectors across the country.
The J&K Tourism department gave a detailed presentation on the tourist scenario of J&K, tourism products and services, future prospects as well as new initiatives by the department.
The presentation also highlighted the scope and role of sustainable tourism and responsibility on the part of stakeholders and tourists to sustain the ecology and future of tourism. The presentation also talked about the initiatives of the Government for sustaining and improving the tourist footfall to the UT by enhancing the experiences of tourists and providing them more services and products.