The J & K government has introduced many schemes to give a push to the rural economy.
The villages were selected based on their potential for rural tourism in consultation with the Tourism Department and an expert committee of Mission Youth.
The Tourist Tribal Village Programme (TTVP), initiated by the Government of Jammu and Kashmir, is proving to be a game changer for rural and tribal areas, offering economic and social benefits. The scheme promotes rural tourism and generates employment for local youth. For young individuals interested in establishing ventures in the tourism and hospitality service sector, financial assistance of up to Rs 10 lakh is available including Rs 8.50 lakh from a banking partner. Mission Youth J&K provides a special upfront incentive (subsidy) of Rs 1.5 lakh or 15% of the project cost (whichever is minimum), along with a special subsidy of Rs 3.5 lakh towards loan repayment.
Similarly, for development of homestays under the programme, financial assistance of up to Rs 1 lakh is provided including 0.85 lakh from a banking partner. Mission Youth also offers a special upfront incentive of 0.15 lakh or 15% of the project cost (whichever is minimum), 25% of the project cost as an upfront subsidy for women applicants, and a special subsidy of 0.35 lakh towards loan repayment.
The initiative also recognizes the potential of J&K for film shootings and aims to promote filming in the region by offering financial aid to villages for their sustainable development. Despite having significant tourism potential.