Due to the efforts of the central government, the tourism industry is showing an upward trend in Jammu and Kashmir.
Recently the Tourism Department propagated policy initiatives, investment opportunities in J&K.
The department engaged with stakeholders, potential investors in Karnataka, Tamil Nadu in order to encourage them for investments here. Tourism in Jammu and Kashmir has witnessed unprecedented growth in the recent past with a slew of historic initiatives being launched by the government here for steering the sector to new highs.The UT administration under the guidance of Lieutenant Governor, Manoj Sinha, is making appropriate policy interventions to create investment opportunities in J&K for creating new infrastructure facilities and upgrade the existing ones through Private Participation for overall growth of Tourism sector to generate more employment opportunities.
To achieve the objective, the J & K Tourism department is all geared up to upscale its activities to promote Tourism and open up new verticals for which active engagement between the stakeholders from J&K and other states/UTs shall be organized on a regular basis in all the regions of the country. In this regard, the department being headed by Secretary Tourism, Dr. Syed Abid Rasheed Shah, carried forward the promotional campaign in the southern states of Karnataka and Tamil Nadu regarding the diverse tourism products, newly launched 300 destinations including offbeat destinations, trekking routes, religious circuits, arts and crafts, new initiatives and policies of the UT administration, particularly regarding the investment opportunities and the investible projects.