Digital tourism
The Government of Jammu and Kashmir is trying to promote 75 offbeat destinations and in Jammu region, such spots would be promoted through digital technology.
Recently Secretary Tourism held a detailed meeting and directed the officials of the tourism department to come up with a vibrant and innovative digital tourism promotional campaign in the form of videos, reels, social media, informational blogs and vlogs.
The Tour Travel Operators and hotel association members lauded the efforts of the Tourism Department in promoting Jammu at National and International level, which they said, has even won accolades from many quarters in the country.
They appreciated the role of the department in actively promoting various regions of Jammu including Bhaderwah, Bani-Basohli, Kishtwar and other potential spots in recently held travel marts like SATTE, OTM, FITUR (Madrid, Spain). They brought many issues into the notice of the Tourism Secretary and sought their redressal.
He was felicitated by the travel and tour fraternity who hailed his handholding and participatory approach.
Director Tourism, Jammu, gave a summary of the Tourism scenario in Jammu region besides highlighting the efforts being made by the department to tap the potential of the region and promote it across the country.
Special Secretary Tourism Department, briefed the stakeholders regarding the newly launched Utsav and Nidhi Portal by the ministry of tourism.
