With focus on the rural economy J&K government is trying to bring new interventions in this direction.
Recently Lieutenant Governor Manoj Sinha inaugurated a two-day workshop on Geographical Indications (GIs) of North-Western Himalayas today at SKUAST-Jammu. The workshop aims to sensitise all stakeholders on GIs, the oldest category of trademarks, identify potential products & formulate future strategy to empower rural communities.
He lauded the efforts of SKUAST Jammu and Agriculture Production & Farmers Welfare Department for bringing experts of Geographical Indication, Intellectual Property Rights, experts, officials on a common platform to chalk out constraints and opportunities from the farmer’s and artisan’s perspective.
Geographical Indication could be a game changer for rural economy and J&K will lead in GIs use for agricultural & handicraft sectors. GIs also has the potential to substantially extend wider benefits to rural areas while strengthening historical and cultural link between place & people.
Besides ensuring sustainable livelihoods and generating more income for producers, GIs will also play a key role in protection of indigenous knowledge. It will help the particular geographical area to produce and sustain niche market products, the Lt Governor added.
Highlighting the significance of Geographical Indications in the 21st century economy, he said, the UT Government is making dedicated efforts for GI tagging of niche & premium local products and helping them to create their distinctive identity.