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Purple revolution

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Central government started a few years back with the help of the union ministry of science and technology aroma mission. Under this mission, the government wants purple or lavender revolution across Jammu and Kashmir.

Lavender cultivation is practiced in almost all 20 districts of Jammu and Kashmir. Under the mission, first-time farmers were given free lavender saplings while those who had cultivated lavender before were charged Rs. 5-6 per sapling.

Farmers are happy with farming of unconventional aromatic plants under Aroma Mission. The mission promotes cultivation of aromatic crops for essential oils that are in great demand by the aroma industry.

Rubbena Tabassum from Yarikalan Chadoora, Budgam has become an inspiration for many youth particularly women due to her dedication and passion which eventually helped her to set up Nursery of Flowers.

Since then it has been no looking back for Rubeena, as she is having a busy schedule with the engagements in Nursery.

Rubeena says that she started her venture titled as United Floritech with cut flowers. “I started a variety of flowers in my Nursery by adding flowers like Lilium, Glidulous and other flowers. Due to huge public demand, I had to hire additional manpower, says Rubeena. Now I am not only self employed, but I provide employment to other workers,” Rubeena said with a sense of satisfaction.

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