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In the recent past there has been a lot of tourist footfall in Kashmir valley giving relief to the stakeholders as they lived without tourism for a long time.

Giving the increasing number of tourists who are visiting Jammu and Kashmir, the government has identified new tourist destinations and has also launched Home-Stays in the villages of J&K.

In this direction recently LG Manoj Sinha launched 75 Home-Stays in Rural Areas to commemorate ‘Azadi ka Amrit Mahotsav’

These Home-Stays are owned by SHG members of Jammu and Kashmir Rural Livelihood Mission (JKRLM) in partnership with OYO Group under project ‘Crown of Incredible India’

Speaking on the occasion, he said that the country’s leading travel tech company OYO Group in collaboration with JKRLM would build 200 more home stays by December 2022 to boost rural livelihood in Jammu Kashmir.

He observed that in a short span of time, Self Help Groups have emerged as a powerful tool for women empowerment and socio-economic transformation in Jammu Kashmir.

Under the banner of the UMEED programme, JKRLM is empowering rural women entrepreneurs. The Mission is also providing a national market to the local products. The launch of 75 home stays with OYO Hotels & Homes will prove to be a milestone in the pursuit of social equality, social justice and social security.

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