It is really a gold card for a poor person in Jammu and Kashmir when he gets the golden card for his health cover from the government.
The Government has directed for 100 percent coverage of the scheme this year. Mass awareness campaigns have been launched by the administration through various mediums including TV, radio and print, as well as social media to inform maximum people about this scheme and improve the overall health scenario of the UT.
State Health Agency Jammu and Kashmir (SHA-J&K) has initiated a door-to-door campaign to achieve the 100 percent target under the scheme. The administration has established facilities at various places to issue golden cards. Various departments have drawn a strategy to reach out to drivers, vendors, orphanages, and mandis and register them under the scheme. A special walk-in drive was also organised for shikara owners and their families.
Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) SEHAT scheme was launched in the year 2020 with an aim to extend health insurance coverage to all residents of Jammu and Kashmir UT.
It provides free of cost insurance cover to all the residents of the UT of J&K and also provides financial cover up to Rs.5 Lakh per family on a floater basis to all residents of the UT of J&K.