Growing tourism
There has been an unprecedented tourist rush in Jammu and Kashmir this season and people with different tastes and different fields are coming to enjoy it in Jammu and Kashmir.
It has been seen that Sports tourism is one of the fastest growing sectors in tourism. More and more tourists are interested in sport activities during their trips whether sports are the main objective of travel or not.
Various reports suggested that Indians are now travelling more both within and outside the country to attend their choice of sports event, thus having accelerated the sports tourism industry.
Many people use these trips as an excuse for a longer holiday, combining their sporting passions with a general love for travel, a tourism department official said. On the other hand, many in the tourism industry have also begun to realize the value of wooing these tourists, many of them fall into the high spending category, stay longer than other tourist categories, are high caliber tourists.
Jammu and Kashmir is scheduled to host international level sports championships in Srinagar and Jammu soon. This will be for the first time that J&K is hosting two international sports events.
It will facilitate creation of a self-sustaining and participative sports ecosystem that makes sports affordable, enjoyable and sustainable for all who wish to play and for those who wish to excel on a global level.
