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Tourism promotion

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With the receding of the pandemic wave, the government of Jammu and Kashmir has started efforts to bring back tourists and even the travel agents are looking forward to having a lot of bookings post pandemic for Kashmir valley.

Recently the Director, Tourism, Kashmir, gave a summary of the tourism scenario in Kashmir valley and the efforts being made by the Department to tap the potential and promote it across the country.

Government has directed the heads of various sections of the Department to make preparations for the coming spring season. He specifically directed devising a calendar of activities and exploring possibilities of starting some adventure activities like hot air ballooning, paragliding and parasailing at various tourist spots across Kashmir. He also stressed on putting up signages of wayside facilities and hoardings on highways leading to tourist destinations.

The directions of the government have come as the restrictions of the pandemic have been lifted with the result there are a lot of quarries about various tourist destinations of Kashmir with the tour operators.

The houseboat owners and the hoteliers have started preparing themselves for the new tourist season and they expect a lot of tourists especially during the Tulip festival when Asia’s biggest Tulip Garden in Kashmir would be opened for the tourists.

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