There is no doubt that Kashmir has inherent beauty and there is a lot for the attraction of tourists to visit this place. Although the government has taken a lot of measures to increase the tourist arrivals , several waves of pandemic have hit the industry hard especially in Kashmir valley.
Recently the Chief Secretary of Jammu and Kashmir while taking a review of different infrastructure projects in the tourism sector said that as much as the inherent beauty of the place, it is the overall experience of the places the visitors have during their stay that makes the tourist destinations go to places for others.
He directed the department to involve the local people in and around the tourist destinations in the effort to improve the ambience of the tourist places while further adding that all tourist places need to be advertised on the aesthetically bright and colourful hoardings/billboards on the national highways and other important roads in the UT, especially on the national Highway, Jammu to Katra, Airports at Srinagar and Jammu, and railway stations.
He directed the department to develop Akhnoor as a popular weekend getaway for the residents of Jammu city and surrounding places after the flyover on Jammu-Akhnoor road is constructed by year end and the travel time to Akhnoor is reduced to 25-30 minutes.
He highlighted the importance of Surinsar as a potentially attractive evening destination for the Jammuites and directed the department to develop the place complete with all recreational activities, improved surroundings and well laid internal roads.