Tourist destinations in Kashmir are waiting for the tourist flow and in this direction the figures of the government for recent weeks has been encouraging.
Jammu and Kashmir saw the highest-ever tourist footfall in November 2021 indicating the winter tourism will pick up further. J&K tourism is going to see further rise as the efforts are on by the administration to bring more tourists here.
The J & K administration is going to promote tourism cooperatives for boosting tourism through collective efforts of locals, youth and PRIs.
Recently the Chief Secretary chaired a meeting to review various activities being undertaken by the Tourism Department to highlight and promote new tourist destinations in Jammu and Kashmir.
Jammu and Kashmir has crossed the mark of highest tourist footfall in November when 1,27,605 tourists visited the Union territory in a single month. Moreover, to attract local and foreign tourists to the UT, the Tourism Department is organizing various roadshows across major cities of the country and raising awareness on the tourism-related events, activities, and destinations in Jammu and Kashmir. These cities include Mumbai, Chennai, Kolkata, Ahmedabad, New Delhi, Pune, Hyderabad, and Lucknow.
The Tourism Department organized an iconic week celebration in the last week of October 2021, which included performances on Hafiz Nagma, Kalam-e-Khusroo, Kalam-e-Baba Fareed, Qawwali, Baul Sufi folk, Darvish Sufi dance, and Haziri Kathak, besides literary seminar on Sufism and exhibition of local arts, calligraphy, Sufi traditions, and houseboat festival.