The government has recently reviewed the tourism promotion activities in Jammu and Kashmir and has decided to give more push to such activities so that tourists come here.
Recently Chief Secretary of Jammu and Kashmir in a review meeting of tourism has directed promotion of 75 new tourist destinations through a dedicated 3-month Tourism Festival
He reviewed various activities being undertaken by the Tourism Department to highlight and promote new tourist destinations so that there is freshness of places for the tourists who visit here.
The Tourism Department is organizing various events to attract local and foreign tourists to the Union territory. Recently, several road shows have been organized across major cities of the country to promote tourism-related events, activities, and destinations in Jammu and Kashmir.
As a part of Azadi ka Amrit Mohatsav, the Department will organize an iconic week celebration in the last week of October 2021, which will include performances on Hafiz Nagma, Kalam-e-Khusro, Kalam-e-Baba Fareed, Qawwali, Baul Sufi folk, Dervish Sufi dance, and Haziri Kathak, besides literary seminar on Sufism and exhibition of local arts, calligraphy, and Sufi traditions.
The Department will also promote destination-festivals like Sonamarg Autumn Festival, Pahalgam Winter Festival, Khadinyar Cultural Festival, Gulmarg Snow Festival, Basholi Art Festival, Mata Vaishnodevi Sangeet Sammelan, Kishtwar Saffron Plucking Festival, and Suchetgarh Seema Darshan.