Paytm has created the digital infrastructure to enable small developers and businesses to set up low-cost, quick-to-build mini-apps which can be built using HTML and javascript technologies.
The company provides Paytm wallet, Paytm Payments Bank account and UPI at zero charges and levies a 2 per cent charge for other instruments like credit cards.
The company said that the local India’s app store aims to drive the ‘Atmanirbhar Bharat’ mission.
Paytm Mini App Store offers direct access to discover, browse and pay without downloading or installing separate apps.
It comes with a developer dashboard for analytics, payments collection along with various marketing tools to engage with the users.
This app store has been running in beta with select users and witnessed over 12 million visits in September.
“I am proud that we are today launching something that creates an opportunity for every Indian app developer,” Sharma said.
Google recently pulled the Paytm app from the Play Store for not complying with its gambling policies.
Paytm alleged that it was “arm-twisted” by the search engine major to comply with what it called “biased Play Store policies that are meant to artificially create Google’s market dominance”.
The Paytm app was restored on the Play Store after a gap of a few hours.
Daring Google, the financial services platform this week brought back the Paytm Cricket League with UPI cashback and scratch cards.
Paytm said that the cashback was being given following all rules and regulations set by the government.
After a face-off with Paytm, Google also sent notices to Zomato and Swiggy for running cashback-based IPL games and both the food aggregator platforms decided to pause their virtual gaming leagues.
While Zomato was running Zomato Premier League on its app, Swiggy offered ‘Match Day Mania’ during the ongoing IPL 13 matches.
IANS
