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To boost tourism, J&K Bank launches ‘Help Tourism’

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Srinagar,  ‘This product has been designed to cater to two sets of
prospective customers with distinct needs and aspirations. For, we remain
committed to provide the best financial products tailored to meet the varied
requirements of our diverse clientele besides providing business opportunities to
the educated youth so that they contribute positively to the state economy.’
J&K Bank Chairman & MD R K Chhibber stated this today in presence of entire
top management at the launch bank’s product titled ‘J&K Bank Help Tourism’,
which has been custom-made to boost the tourism infrastructure within the state.
The twin-purpose loan product has two components tailored to provide hassle-free
credit for the conversion of residential properties into tourist guest houses. Besides,
it will also enable prospective borrowers to purchase adventure sports equipment
for setting up outlets/facilities to hire the equipment to local, national and
international customers desirous of undertaking various kinds of adventure sports
or for providing recreation and adventure related services to the paying visitors.
The quantum of finance will be from Rs. 1 lac per room to Rs. 15 Lac per guest
house while as in case of adventure equipment the maximum loan will be Rs. 15
Moreover, the loan under ‘J&K Bank Help Tourism’ shall be provided only for
renovation/refurbishment of residential houses and purchase of required materials,
while as the adventure sports equipment has to be purchased from registered
national agencies or imported from abroad

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