Proactive Approach
As part of its continued efforts to strengthen the MSME ecosystem in Jammu & Kashmir, Department of Handicrafts and Handloom (H&H), Kashmir, successfully organized a one-day capacity building programme under the Raising and Accelerating MSME Performance (RAMP) initiative.
RAMP is an ambitious flagship scheme of the Ministry of Micro, Small and Medium Enterprises (MSME), Government of India, supported by the World Bank.
Deputy Commissioner (DC) Srinagar, presided over as the chief guest while officials from District Administration, Directorate of Handicrafts & Handloom, Kashmir and Development Commissioner (Handicrafts) were also present.
Programme witnessed enthusiastic participation of over 100 artisans and craftsmen from district Srinagar, Budgam, and Ganderbal, who benefited from expert sessions and practical insights into product packaging, branding, and market readiness – essential components for expanding their reach into national and international markets.
He highlighted Srinagar’s identity as a historical, cultural, and craft heritage hub and emphasized the need to preserve and promote the region’s centuries-old artisanal traditions through modern means of branding, packaging, and market integration.
